Disasters tend to bring out the best in people. Kindness, generosity, and goodwill are all easily
found when people selflessly give of what they have to help those in need. Unfortunately, the opposite is also
true. Stress, fatigue, and fear of the
unknown play a large role in prompting people to do things that they normally
would not do. And this human element is
as much an issue as the disaster itself and it is more so in crowded
areas. The Census Bureau reports that
urban areas account for more than 80 percent of the U.S. population and
growing. As more people choose to live
in crowded areas, the need to consider other people becomes a larger aspect
that needs close attention as they prepare.

Urban Survival Bug out Bag was designed with this challenge
in mind. The contents fit inside a black
and charcoal backpack with no logo to indicate that it is an emergency kit. It is intended to look like a normal backpack
to help you blend in and not draw unwanted attention to you and your
supply. Inside the kit is a well
thought-out assortment of survival items.
They are meant for two people to survive for 72 hours or one person for
144 hours. The food and water included
in the kit are U.S. Coast Guard approved with a 5 year shelf life, which are
followed by important items for shelter, first aid, water purification, hygiene,
as well as light and communication. With
all of the items included, the pack weighs only 15 pounds. Simply stated, Urban Survival Bug out Bag
really is a pack that’s got your back!